and by the way i have two children who are at el haines. i was also trade in the parent perspective have full transparency what my kids were learning every day in class. when we started to work on this idea, and realized that it needed to be a separate organization, that thought about this at scale, we came across this question, what is the best way to organize ourselves to get the job done, right? so it was, in making the choice to become a for-profit it was not sort of from the starting point of, how can we recognize an opportunity to make money? it was, how do we take a problem that exists at e. l. haines at one of the highest performing schools in d.c. and exists at most schools in the country and try to solve that and what is the best vehicle to get there? to my surprise, i was teacher for seven years, principle and cao for five years, went to business school and spent most of the time translating from the for-profit terminology into the paradigm of nonprofits my cofounder and i decided we would be best served being a for-profit and th